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Whether you’re a seasoned professional looking to advance your career, or a college student hoping to score your first internship, searching for a job in today’s job market can be daunting. Since the average job listing attracts over 250 resumes , it’s more important than ever to find a way to differentiate yourself from the crowd. Establishing and maintaining a strong personal brand is the perfect way to impress hiring managers and ultimately land your dream job. From the initial application to your final interview, a strong personal brand should not only show employers that you’re competent in your field, but also convince them that their company will be drastically improved by hiring you. Online Profiles Matter If you’re not on LinkedIn, you’re making the hiring process harder on yourself. LinkedIn is not just an online resume, or a more professional version of Facebook. By building connections with people you know in real life, you can improve your chances of getting in contact with professionals that may already work at the company you’re applying for. 78% of recruiters believe referrals are the best source for high quality hires, and referred applicants are 5 times more likely to be hired than the average candidate. Given the new found importance social media plays on the job hunt, it’s not surprising that it can also be used against you. 70% of hiring managers admit to searching for their candidates online profiles and screening them for any red flags. While an exhaustive list doesn’t exist for what exactly is considered a red flag, a good rule of thumb is to avoid posting anything you wouldn’t want your grandmother to read. If you absolutely cannot live without posting explicit content, then make sure your profiles privacy settings are being used correctly to block out anyone you haven’t pre-approved. Prepare for Your Phone Interview You’ve made it through the initial screening and you’re about to have your first phone interview with the company of your dreams. While a phone interview may seem like a very small step in the hiring process, it’s your chance to reaffirm the personal brand you built through your resume and online profiles. One of the most common questions asked during a phone interview is a simple, “tell me about yourself.” If you don’t already have a strong and concise answer prepared, then you’re missing out on easy interview points. Instead of rehashing your resume or getting too personal, practice a short elevator pitch that will answer two questions : What are your primary selling points that qualify you for the job? Why are you interested in the particular position you applied for? Make Sure You Look Professional After a successful phone interview, you’re invited in for an in-person interview. You only have 7 seconds to make a first impression , so how you choose to present yourself for the interview can literally make or break your chances of getting hired. Presenting yourself professionally is imperative to maintaining a strong personal brand. When it comes to what to wear to an interview, it’s best to be overdressed rather than underdressed. Even if the company you’re interviewing at has a very casual dress code, it’s never okay to wear jeans to an interview. Instead, opt for khakis and and a clean, long sleeved button down shirt. Ladies have a few more options than men, however even in a casual office, attire should remain both conservative and professional . What you wear isn’t the only way to maintain your personal brand during the first impression window. Both men and women should be cognizant of how to groom themselves in a professional manner. Ladies should keep their makeup natural and simple , taking care to avoid dark colors that are more appropriate for a night out on the town. Gentlemen don’t have to go completely baby-faced to an interview, but they should consider investing in a good razor to make sure their facial hair is trimmed and proper. Interviewees should also practice positive body language during their first encounter with a hiring manager, as slouching or a weak handshake can subconsciously communicate that you’re not a good fit for the position. Follow Up with a Thank You After you’ve completed your interview, you can reinforce your strong personal brand through a thank you email . The email should be well written and sent out in a timely manner, as time is of the essence during the job hunt. In addition to showing the hiring manager you are still interested in the job, it can double as an opportunity to cover anything you felt you missed during the interview. However, try to keep the email as brief as possible, so be sure to only include information you feel is of the utmost importance. If your interview consisted of more than one interviewer or hiring manager, make sure you send a thank you to each of the people you spoke with.
MicroStrategy ®  Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise analytics and mobility software, today announced it has renewed the lease for its Fairfax County headquarters at 1850 Towers Crescent Plaza, and plans to invest $6 million in capital improvements. The investment includes plans to hire 300 employees for R&D, Sales, Marketing, and Services roles over several years, and undertake initiatives to improve the facilities and workspaces at its headquarters location. MicroStrategy is committed to helping to ensure Virginia remains at the forefront of innovation and a top place to do business in the United States. The renewed lease reflects MicroStrategy’s dedication to supporting the local economy and hiring more STEM talent from the community and the region’s universities. “With a nearly 30-year history and hundreds of employees in Fairfax County, MicroStrategy is a vital business to the Commonwealth,” said Governor Ralph Northam. “It is a priority to continue to grow Virginia’s nationally recognized, robust IT workforce and technology infrastructure that attracts major corporate headquarters. We are proud of the Commonwealth's continued relationship with MicroStrategy, and thank the company for choosing Fairfax County and Virginia for this important expansion.” “For more than two decades, MicroStrategy has been one of Fairfax County’s most dynamic technology-based employers as a pioneer in the BI and analytics space, so I am delighted to thank the company for choosing to stay and grow here,” said Gerald L. Gordon, Ph.D., president and CEO of the  Fairfax County Economic Development Authority  (FCEDA). “MicroStrategy is a prime example of the kind of company that can take advantage of the diversified technology ecosystem we have developed in Fairfax County and the tech-savvy workforce here.” “We are excited to announce that MicroStrategy has renewed its headquarters’ lease in Tysons Corner, Virginia,” said Michael J. Saylor, CEO, MicroStrategy Incorporated. “We are committed to providing our talented employees with a modern work environment to drive greater collaboration and innovation. To facilitate employee interaction, we are redesigning numerous workspaces, adding café and dining spaces, and upgrading our gym. We will also be adding a large conference center that will be a draw for our employees, customers and partners. We are thrilled about growing our incredible workforce and hiring STEM talent from the region and local universities. Virginia is a top place to do business and we look forward to growing and thriving in Fairfax County for years to come.” MicroStrategy is strategically located in Northern Virginia, the cornerstone of technology innovation on the East Coast. With its close proximity to the nation’s capital and international business community, MicroStrategy is well positioned to grow existing relationships and forge new business ties across the Virginia, Maryland and Washington, D.C. area. In addition to MicroStrategy’s state-of-the-art facilities, frequent social events and many corporate activities, MicroStrategy employees have access to an extensive public transit system, and can take advantage of world-class restaurants, shopping, entertainment venues, museums and cultural sites, making it a great place to work, live and play. Learn more about  MicroStrategy's career opportunities  today.
Terminix ® , a leading provider of termite and pest control services in the United States and a ServiceMaster ®  (NYSE:SERV) company, today announced its National Hiring Day event, taking place this Saturday, March 24 from 11 a.m. to 3 p.m. across company branch locations and call centers nationwide. As temperatures rise, so do the requests for pest management services. Through this national hiring event, Terminix aims to fill more than 700 open positions with the company, ranging across sales, service, management and customer service representative opportunities. “Terminix continues to grow each and every day and with a number of new branch openings and the expansion of existing locations expected in 2018, this hiring event will provide us with an opportunity to find talented professionals to fill roles across all areas of our business,” said Matthew Stevenson, President, Terminix residential. Interested candidates are invited to visit their local Terminix branch or call center to connect directly with managers to ask questions, learn more about available opportunities and even participate in an on-the-spot interview. “This event is the first of its kind for Terminx and one we foresee happening annually,” said Betsy Vincent, Senior Director, Talent Acquisition. “We encourage all interested candidates to register for the event or stop into one of our locations to learn more.” To register for the event and to find a local branch, interested applicants can visit  for more information. All registrants for the event will also be placed in a drawing to win an iPad Mini.
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