"Latino Thought Leadership "Bank of America, Poms and Associates and The United States Mexico Chamber of Commerce cordially invite you to our
Executive LuncheonWednesday June 12, 201912:00-2:30 p.m.5700 Canoga AvenueWoodland Hills, CA 91367Parking will not be validated, we apologize for the inconvenienceMember Rate $ 30.00Non-Member Rate $ 40.00
12:00-12:15 Registration12:15-1:00 p.m. Luncheon1:00-2:30 Live Experiences and Presentations2:30 p.m. AdjournBIOS:Jerry AzarkmanJerry arrived in Los Angeles from Israel at the age of 24 with only $20 in his pocket. But what Jerry lacked in money, he made up for in grit and determination. He spoke no English or Spanish, so he couldnt get a steady job. Instead, he invested in Pong video game units and began selling them door-to-door. His first sale was the turning point: Using Hebrew and hand gestures, he sold a unit to a Salvadoran woman who spoke only Spanish. She spread the word, and gained him six additional sales. It was an epiphany. He recognized that the first-generation immigrant community was an underserved market, and Curacao was born as a door-to-door sales company catering to the Hispanic community. With his credo, Exceed the customers expectations and you can have a customer for life, Jerry began to add more products. Curacao grew through word of mouth, and soon he hired other door-to-door sales staff and extended credit to people who were often unable to access traditional financing. Curacao has evolved in many directions since those humble beginnings: a chain of 11 brick and mortar department stores featuring bilingual sales staff, credit cards (often the customers first), and export to customers home countries. From that first $20, Jerry has grown Curacao to a multimillion-dollar business and a household name in the Hispanic community. In 2014, Jerry Azarkman was awarded the Ernst & Young Entrepreneur of the Year 2014 award in Greater Los Angeles. The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation.
MOCTESUMA ESPARZAMoctesuma Esparza, an award-winning filmmaker, producer, entrepreneur and activist, is revered for his contributions to the movie industry and commitment to Latinos. Esparza established Maya Cinemas, a chain of modern movie theatre complexes with the focus on providing main stream entertainment in Latino centric underserved communities. A few of his production credits include: Selena, Introducing Dorothy Dandridge (HBO), The Milagro Beanfield War, Gettysburg, The Ballad of Gregorio Cortez, and Walkout (HBO). Esparza founded the Los Angeles Academy of Arts and Enterprise Charter School, is Co-Founder of NALIP, Co-Founder and former Chair of the NAA, and is a Founding Board Member of the Sundance Institute. He has served the City of Los Angeles as a Commissioner to the Los Angeles City Employees Retirement System and was also appointed by U.S. Senate Majority Leader Harry Reid to the planning commission of the National Museum of the American Latino. He is also a trustee of the American Film Institute. He has been nominated for an Academy Award, Golden Globe and Emmy and has been awarded over 200 honors and awards including an Emmy, Clio, John F. Kennedy Journalism Award, Ohio State Award, Cine Golden Eagle and The EY Entrepreneur of the Year Award for the Los Angeles Region as well as being listed as one the most influential Latinos in the US consistently for over three decades.
Luis Patino Is President, and general manager of Univision in Los Angeles, the local media division of Univision Communications Inc. (UCI), and the leading media company serving Hispanic America for over 60 years. In his role, Mr. Patino oversees two TV stations; KMEX Ch.34 and KFTR CH.46, four radio stations including; KLVE 107.5, KSCA 101.9, KRCD 103.9 and talk radio station KTNQ 1020AM as well as all digital assets. Mr. Patino is responsible for the day-to-day management of all station operations, finance, content development, ad sales, marketing, news, and promotions.
Mr. Patino is a 20-year veteran of the media industry and has served in several capacities during his tenure at Univision. Starting as an ad sales assistant in San Francisco back in 1997, he quickly moved into the management ranks earning a post as National Ad Sales manager for the Univision affiliate TV stations in San Diego, CA. While in San Diego, Mr. Patino created, Copa Univision, a local amateur soccer tournament for youth and adults that has grown to national status and is now played in 15 cities across the country.
Shortly thereafter, Mr. Patino was asked to run National Ad Sales for the flagship TV stations in Los Angeles. During his time in Los Angeles, from 2005 to 2007, Univision Los Angeles had their most profitable years in both ad revenue and EBITDA performance anchored in part by the 2012 World Cup FIFA soccer tournament.
In 2008, Mr. Patino was elevated to Vice-President and general manager and given the opportunity to run station operations and general management of Univisions owned and operated station in Austin, TX. While in Austin, Mr. Patino continued to excel in creating innovative revenue streams for the company. One example was the music awards show titled, Premios Texas. The awards show allowed for local and regional artists to showcase their talent in front of a national audience that was mostly unfamiliar with their work. In addition, Mr. Patino worked with state and city officials to host the first ever El Grito, Mexican Independence Day celebration from the steps of the Texas Capital. Over 10,000 people showed up for this first ever cultural celebration on the grounds of the capital and to this day it remains a main stay in Austins cultural heritage celebrations. While in Austin Mr. Patino received the prestigious OHTLI award from the Government of Mexico for his contributions to the betterment of the lives of Mexican Americans living in the U.S.
In 2010, Mr. Patino moved to San Antonio, TX as Senior Vice President, General Manager of station operations. It was here, in San Antonio, that Mr. Patino grew his passion for the history of Spanish language media. KWEX Ch.41 was the first ever Spanish language broadcast station to operate in the U.S. and had just celebrated 55 years of operation. Patino led the efforts to build a new state of the art facility for the San Antonio TV and radio properties while simultaneously partnering with the city to maintain a downtown presence by building a studio and news bureau office near city hall.
In 2012, Mr. Patino was asked to oversee station operations in a regional capacity giving him oversight over 8 markets including; San Francisco, Sacramento, Fresno, Bakersfield, Phoenix, Tucson, San Antonio and Austin. A role that allowed him to travel to many cities and look for scalable opportunities to help
Finally, in 2014, Mr. Patino was asked to return home to Los Angeles, CA and manage station operations for the now merged TV and radio properties. While in Los Angeles, Mr. Patino has led efforts to further Univisions mission to Inform, Empower and Entertain the Los Angeles Latino community. Events and campaigns he is most proud of include the Education Fair now going on 10 years, several town halls and political debates including mayoral, gubernatorial and senate. Campaigns with the state to promote health and wellness, along with citizenship and get-out-to vote campaigns that encourage civic participation. POSiBLE LA is the most recent event that aims to empower Latino small business owners and entrepreneurs alike. During Luis tenure Univision Los Angeles has also launched two successful national and regional shows; Lanzate an LA based network lifestyle show and Edicion Digital a digital news cast that runs mid-days across all of CA.
Jun 15, 2019